Affordable Family Insurance

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Affordable Family Insurance speaks your language
Straight talkers and good listeners in Madison, Milwaukee and Racine. Hablamos Español.

In June 2010, the minimum amount of insurance coverage Wisconsin drivers are required to carry will be raised. Learn more...

Enter the jargon-free zone
Why does the insurance industry make insurance so confusing? So much industry jargon and specialized terminology! And how can you know you’re making good decisions if you don’t understand half of what your insurance agent is saying to you?
At Affordable Family Insurance, we believe that you shouldn’t feel like you need to be an insurance expert in the language of insurance to make good decisions about insurance. What you do need is an insurance agent who will speak to you in your language. The language you think and speak in. Plain English.

Affordable Family Insurance doesn’t want to you to buy insurance. We want you to buy the right insurance. That’s why we take the time to listen to you. To ask you lots of questions. To answer all of your questions.
The only way we can recommend the insurance that’s right for you, your family, and your business is to learn about you. To find out what’s important to you, what you care about, what you worry about, what you want, and what you need.

The difference between our former agent and Dennis Bertz is night-and-day, and we're very pleased. Dennis is extremely knowledgeable, friendly, honest, and, best of all, he's actually available to speak with directly. He took the time to explain each option.
Jeff Bitgood, Ganesha Consulting, LLC, Madison, WI